Wall, South Dakota

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The town of Wall, eight miles north of the Badlands owes its notoriety to Wall Drug, which began modestly in 1931 as a pharmacy and veterinary supplies shop on Main Street, it's now one of the largest tourist traps in the world. Over five hundred billboards along I-90 tout the store's wares, including the free ice water that was its original sales gimmick, are likely to pique your interest; by the time you get to exit 110 (the one with the 85ft Wall Drug dinosaur), you'll be compelled to pull off and see what all the fuss is about. Behind the hype lies a kitschy emporium that serves up to twenty thousand …
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