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Alter Ego, Honolulu

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Contact: +1 808 926 1900
Open Hours: Mo to Su from 08:30 AM to 10:30 PM
This spacious, upbeat store occupies a corner of the Waikiki Shopping Plaza that faces out onto Kalakaua Avenue. It is busy but not crazy, and the local staff is friendly and helpful. The clothing is mostly appropriate for the beach. There are a lot of shorts, t-shirts and tank-tops on display. In a place such as Hawai'i, where streetwear, beachwear, sportswear and resortwear are interchangeable, the apparel sold here is appropriate for any occasion short of a five-star dinner.