Jo de Mer, Sao Paulo

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Contact: +55 11 3081 4232
Amalia Spinardi's baby in the form of Jo de Mer is a fantastic store specializing in swimsuits and bikinis. The collection offers flattering bikini designs to cover most body flaws. Tiger prints, one-piece, strapless, polka dots, stringy thongs...take your pick. And if you want to make your beach entry a tad more tasteful, pick a designer cover-up, which are also on display. See-through ponchos, tunics and demure bags are on offer too. A bikini set can set you back by BRL250, but if you're wondering whether the price is worth it, ask Fernanda Tavares or Gisele Bundchen.