Benzer, Mumbai

Benzer is a modern departmental store selling bags, cosmetics, jewelry, but mostly Indian traditional wear. It has one of the most amazing, bewildering and stirring success stories in the world of fashion. From Indian ethnics with a decidedly western accent to the quintessentially Indian Jodhpuri, sherwani, dhoti kurta. The whole Silk Road is represented here, raw silks, tussars, jamewars, zardosi and more, with the occasional pragmatism of man-made fibre. From Mumbai to Milan and Manhattan, in the grim world of dark suits and not so dark ties, one store is claiming to change the scene forever.