As Grindelwald is accessible by car and bus, the town sees a great deal more tourist traffic than other resorts in the area. Although there are many ways to escape the crush, the village's main drag can come as a jarring blast of commercial reality.
Rural character is to be found out of the village. Nestling under the craggy trio of the Wetterhorn, Mettenberg and Eiger, Grindelwald offers easy access to explore some large glaciers, and has a network of cable cars leading up to numerous short- and long-distance trails throughout the region and beyond. Skiing is excellent, but there are also plenty of hiking trails which stay as such all winter, making this a top choice for non-skiers on a winter holiday.