Avenida Ricardo Soriano, Marbella

This is the city's main artery and the shopping area par excellence. The man who gave his name to this popular avenue was originally from Salamanca but he soon earned the nickname "the Marbellan" and the title of the city's "adopted son," granted by the town hall in 1952. He was responsible for bringing private investment and the tourism industry to Marbella in the 1940s and 1950s. Real-estate investor and promotor of the city, he built residential zones, an ususual thing to do at that time. He may have been forgotten over time, but the avenue that bears his name still represents the best of the city. Wide and seemingly endless, especially if you're seeing it on foot, it's lined with shops, fashion boutiques, restaurants, and cafes.