This spacious, upbeat store occupies a corner of the Waikiki Shopping Plaza that faces out onto Kalakaua Avenue. It is busy ... More
This spacious, upbeat store occupies a corner of the Waikiki Shopping Plaza that faces out onto Kalakaua Avenue. It is busy but not crazy, and the local staff is friendly and helpful. The clothing is mostly appropriate for the beach. There are a lot of shorts, t-shirts and tank-tops on display. In a place such as Hawai'i, where streetwear, beachwear, sportswear and resortwear are interchangeable, the apparel sold here is appropriate for any occasion short of a five-star dinner.
Having travelled from the UK, I was a bit dissapointed by the mojority of shops selling the same clothing for similar prices and a lack of real choice between them.
Alter Ego offers a great choice of styles for t shirts, shorts and accessories.
Prices were a little high for some items, but as another reviewer pointed out, you get what you pay for.
Will certainly go back next time i'm in Oahu.
I LIVE IN SAN DIEGO AND HAVE NOT FOUND A STORE WITH THIS MUCH VARIETY. SOME OF THE PRICES ARE HIGH, BUT YOU GET WHAT YOU PAY FOR. EVERY TIME I'M IN WAIKIKI I BUY TONS OF THIER SHIRTS TO LAST A YEAR. I HIGHLY RECOMEND DROPPING MAD CASH AT THIS STORE!!
Although some of the clothes are a bit expensive, it is worth buying especially if you aren't a local. They have original brands only they sell so coming back to the main land with clothes no one will have is a pretty nice feeling.
The salesmen/women are very nice and they even provide a stamp card for constant buyers in which you recieve a free shirt after buying $200 worth of clothing.
Overall...I would go back to Hawaii just to shop there...and the beach.
they had a lot of different clothing that you can't find on the mainland, but carried mostly men's clothing. Overall they have a lot of neat things, just go when you have plenty of time too see everything!
Alter Ego is a cool little clothing/accessory shop. If you like the surfer or alternative, or even urban chic look, it's a great place to shop. Very stylish gear! Bigger girls may have trouble finding thier size.
I HATE Waikiki but I will make the hour long drive from the north side to go and get shirts here. The Alter Ego line is so original and great designs! They have another great line of shirts that's their own called Rootslife.
The only downfall - the price. Expect to pay $15-$20 for each t-shirt.
Very cool store with most of the surf and skate brands, plus a lot of original stuff I have never seen before. A brand called 'Roots Life' is a local Hawaiian brand thats not on the mainland. I rate this store so well because of the selection and mostly because the guy working there gave my little sister an $8 for free!! I highly recommend this store!
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