Sera's Surf & Shore, Honolulu

This is not your average surf shop. In fact, this shop takes pride in the fact that it is unlike any other clothing and accessories store in the area. The philosophy here is that you can't please everyone and you shouldn't try. The store may not always keep up with the trends, but it provides a kind of style that appeals to a select group. Hipster fashions range from streetwear to surf styles and skatewear. You'll also find a hip and engaging atmosphere and all sorts of fun trinkets to keep you busy browsing.