Atlanta's most famous invention is also the world's most popular soft drink and nowhere is this more clear than at this ... More
World of Coca Cola
Atlanta's most famous invention is also the world's most popular soft drink and nowhere is this more clear than at this unique downtown museum. The new 20-acre (eight-hectare) complex features a 4D cinematic experience, and the largest collection of Coke memorabilia ever assembled, including a pop-culture gallery. The museum draws many visitors and features an exhaustive look at the history, manufacturing and distribution of Coca-Cola. Perhaps the most popular phase of the tour is the final stop, where guests are invited to sample vast and various recipes of Coke as it is marketed throughout the world. Tickets may be purchased through their website.
When the original WOC opened in 1990 it was never intended to be a profit center for The Coca-Cola Company. There was a nominal admission cost at $2.50 for adults with lower price tickets for seniors, kids and students. Schools with a reservation were admitted free and received a guided tour from trained and professional staff members. The prices in the “Trademart” store were under traditional retail pricing and most of the merchandise in the early 1990s was exclusive to the WOCC. Senior Executives at the Company wanted the WOCC to be a place where guests could visit, learn about the history of the product, see how Coca-Cola was enjoyed around the world and leave with a “fizzy good feeling” about the overall experience. It was fully expected that the operation would be a cost center to the company at around $4+ million per year.
The original expected attendance according to the attraction industry experts was around 250,000. During the first 9 years of operations the WOCC Atlanta averaged around 860,000 visitors topping the 1 million mark just one time. Internally the pavillion (never used the museum word) was viewed as a HUGE success and the showcase for the company and brand.
Companies including Disney, Harley Davidson, Guinness, Sony, McDonald’s and others sent marketing teams to observe the operation and how the brand, Coca-Cola, was being portrayed.
The overall objective was to make people happy, deliver more than what was expected and to offer an experience that was unique for the time.
The exhibits were cutting edge for the time. The WOCC featured the first large screen high-definition theater in the country. There were interactive touch screen displays featuring prototypes from IBM. Guests loved watching the old television commercials that were made during a simpler time of life. The drinks from around the world were different and yes, “Beverly” became famous. The store sold something to one out of every three guests with an average transaction of over $6.00 per person.
The late 1990s brought a new team of experts from the GAP to “improve” upon what was working so well. Admission prices were increased along with the store merchandise. Visitors still came. There is only one former GAPPER still around.
The Company invested nearly $28 million to build the WOCC Las Vegas on one of the busiest streets in the world, Las Vegas Boulevard. The attraction was going to be bigger, better and more theatrical than Atlanta. Less that two years after opening the Company closed the doors to the attraction. The store remains open today and a restaurant occupies the leased space above.
The NEW WOCC is nice…it’s actually very “nice”. Now there is the Disney team running the show including the store. The parking deck of the new WOC actually cost more to build than the entire original WOC project.
So, what’s the real difference between the “original” WOCC and the new? The uniforms are new, many of the staff are new, the prices are new, the exhibits are new and the location is new. Other than that it is still an attraction about a “brand”, albeit a great one. It’s still a drink and the Company is a still a company in business to be profitable. It’s a marketing tool that in reality is a fabulous tool to immerse and capture the hearts and minds of consumers - new and existing. It’s not a “franchise” - it’s a carbonated soft drink…..cheers
I was here in 1994 and loved it then. My wife was with me and had heard me rave about it. We were quite disappointed this time and my wife was wondering what I raved about all this time. The bottling operation was gone, replaced with a kiddie cartoonish movie. The 3-D movie actually hurt my neck when the seats were jarring.
Best out of the entire show were all the various commercials throughout the years. Second best were the various drinks from all over the world, though I was very disappointed that they eliminated my favorite - the lychee drink.
we enjoyed everything. after coming from the very crowded georgia aquarium, it was nice to be able to move and enjoy the place. My daughter enjoyed the tasting of 60 different coke flavors. Good thing there was a bathtroom right next to it. Also we used the city pass to do all six things which is a great savings.
We found the World of Coca Cola by accident. It was awesome!!!! Every room in the plant was worth seeing and the tasting area at the end was the best. Kids of all ages and adults will enjoy this. My own kids are still talking about it. We are going back this year again.
It was geared more towards kids, but still had a great time. My favorite part was being able to taste coke products from around the world. You also get a complementary coke bottled in the line you get to watch, very cool, but be aware, you aren't going to be able to fly it back in checked baggage, oops.
i saw the reviews in yahoo travel before going to World of Coca Cola.i had high expectations because it was rated #1 attraction in Atlanta,Ga.but its not worth the #1 spot.its better to visit this place with a city pass than buying an individual ticket,because its not worth $15.00 per head.they just show a movie abt. coca cola when u enter,its boring believe me!then visitors are allowed to take a pic with a white polar bear character,there's one more short film about the secret of coke's taste,finally visitors taste the 65 varieties of coca cola brand sodas before exiting.none of them were that exciting .i didn't find it worth the money.by the way,u can see a group of ppl singing near the stairs to whom nobody pays any attention.
We visited on a Sunday during the mid afternoon. The lines were fairly short. Approximately 15 minutes. When you first enter, they allowed a little too many people. So you arent able to do much walking around. But the 3D movie was the highlight of the trip!!! Also , receiving a free bottle of coca-cola is cool! It has a stamp of the day you visited! We had a wonderful time! We are happy we decided to go to the Coca Cola World instead of the aquarium.
This was an excellent place to take the entire family. My kids are 10, 12, and 14. They all enjoyed it very much. The adults had a good time as well. There are many nostalgic items, as well as fun activities for the kids. I missed the coke shooting over-head that they left behind when moving to the new facility.
The cartoon that was shown to everyone was horrible. One might argue that kids would love it but it actually had some adult themes (which didn't add anything to the cartoon anyway) I was looking forward to an actual documentary! Coke has such a rich history and they could have done so much more. They should have had an exhibit that walked you through the ages (how it started, how it was sold, how it was made in the early days, etc...) I was hoping for an actual museum and all I got was an advertisement.
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