World of Coca Cola

this is a place that anyone of any age will enjoy! I went there this summer and it was AMAZING! I really enjoyed the 4D movie(a lot of fun maybe not to those that have health issues, doesn't like to bve jerked a lot, etc.). I also enjoyed the tasting thing there! BTW, be careful of what you tast( i say this because there is one that taste really bad). The tour was ok. The employees were very kind, respectful, and helpful. Although, we had to wait for 10 minutes in order to get in the 4D movie. Oh yeah, talking about the 4D.............you get wet in it! My cousin enjoyed it and didn't want to leave. A great familly place to go and a place wear you can have a BLAST! It's also worth the $

Enjoyed everything about the place. The movie was fun and seeing all of the commercials that you grew up with was fantastic. Highly recommend to anyone visiting in the Atlanta area with or without children.

it was ok. the tour was kinda boring. the best part was the free mix of drinks and the 3d movie.

I attended the original WOC in 1996 when I was in middle school. The experience was fascinating. The exhibits detailed the history of the company and how the beverage evolved and expanded over the course of its lifetime. I went to the new WOC a few weeks ago with high expectations. I thought that perhaps the experience would be richer and more informative. What I recieved was a 1.5 hour commercial that I had to fork over $15.00 a head for (I know that we all love to pay to be advertised to, right?). The experience begins by standing in line to go to a holding room reminiscent of a cattle barn. After another 15 minutes of standing, you enter another room filled with Coke ads from years passed. Sadly this was the most enjoyable part of the experience. After being crowded in this room for another 15 minutes you enter the theater to watch a CG movie that seemed like it was taken straight out of Dr. Suess (again, I believe that the same sequences in this movie were at one point part of an actual coke commercial). For 6 minutes I listen to fairy-tale creatures tell me how great coke is. After the forced advertising experience you then enter the rest of the attraction. There is a 4-D movie experience that jostles you around in your seat while you are again told that coke is so great and everyone loves coke (like, OK, we get it by now). This part is a lawsuit waiting to happen as many people complain of neck and back trouble after the ride. There are two rooms at the attraction that really just show you a lot of advertising through the years. You are also able to see a small scale automation of the production process, which is pretty neat to look at, but still couldnt save the trip. There is also the sampling room where patrons sample many different brands of coke. I still remember this part being better at the old world of coke. You exit through a gift shop filled with $40 t-shirts and overpriced souveniers (I cant bash them, since thats pretty much the norm at these places). Overall, I was disappointed. I felt that I was advertised to for the duration of the experience. It seemed like a very child-oriented experience. I feel that they could have done a much better job making the attraction a little more intellectually stimulating to say the least. If you have children less than 10 years old, then yeah, they might enjoy attending. Otherwise, pocket your $15.00.

This was a nice showcase of the history and impact of Coca-Cola in the US and around the world. The 4-d movie was quite good, and it was fun trying all the different Coke products from around the world. (You have to try the Beverly. Nothing else like it!)

it was very clean,free coke and many things to do. it was the most fun that ive had in years.

This place was a neat place to go to, with all the memorbilia of Coke. But with all the Coke we drink in our lives....it should be free or much cheaper...

When the original WOC opened in 1990 it was never intended to be a profit center for The Coca-Cola Company. There was a nominal admission cost at $2.50 for adults with lower price tickets for seniors, kids and students. Schools with a reservation were admitted free and received a guided tour from trained and professional staff members. The prices in the “Trademart” store were under traditional retail pricing and most of the merchandise in the early 1990s was exclusive to the WOCC. Senior Executives at the Company wanted the WOCC to be a place where guests could visit, learn about the history of the product, see how Coca-Cola was enjoyed around the world and leave with a “fizzy good feeling” about the overall experience. It was fully expected that the operation would be a cost center to the company at around $4+ million per year. The original expected attendance according to the attraction industry experts was around 250,000. During the first 9 years of operations the WOCC Atlanta averaged around 860,000 visitors topping the 1 million mark just one time. Internally the pavillion (never used the museum word) was viewed as a HUGE success and the showcase for the company and brand. Companies including Disney, Harley Davidson, Guinness, Sony, McDonald’s and others sent marketing teams to observe the operation and how the brand, Coca-Cola, was being portrayed. The overall objective was to make people happy, deliver more than what was expected and to offer an experience that was unique for the time. The exhibits were cutting edge for the time. The WOCC featured the first large screen high-definition theater in the country. There were interactive touch screen displays featuring prototypes from IBM. Guests loved watching the old television commercials that were made during a simpler time of life. The drinks from around the world were different and yes, “Beverly” became famous. The store sold something to one out of every three guests with an average transaction of over $6.00 per person. The late 1990s brought a new team of experts from the GAP to “improve” upon what was working so well. Admission prices were increased along with the store merchandise. Visitors still came. There is only one former GAPPER still around. The Company invested nearly $28 million to build the WOCC Las Vegas on one of the busiest streets in the world, Las Vegas Boulevard. The attraction was going to be bigger, better and more theatrical than Atlanta. Less that two years after opening the Company closed the doors to the attraction. The store remains open today and a restaurant occupies the leased space above. The NEW WOCC is nice…it’s actually very “nice”. Now there is the Disney team running the show including the store. The parking deck of the new WOC actually cost more to build than the entire original WOC project. So, what’s the real difference between the “original” WOCC and the new? The uniforms are new, many of the staff are new, the prices are new, the exhibits are new and the location is new. Other than that it is still an attraction about a “brand”, albeit a great one. It’s still a drink and the Company is a still a company in business to be profitable. It’s a marketing tool that in reality is a fabulous tool to immerse and capture the hearts and minds of consumers - new and existing. It’s not a “franchise” - it’s a carbonated soft drink…..cheers

I was here in 1994 and loved it then. My wife was with me and had heard me rave about it. We were quite disappointed this time and my wife was wondering what I raved about all this time. The bottling operation was gone, replaced with a kiddie cartoonish movie. The 3-D movie actually hurt my neck when the seats were jarring. Best out of the entire show were all the various commercials throughout the years. Second best were the various drinks from all over the world, though I was very disappointed that they eliminated my favorite - the lychee drink.

WE ENJOYED EVERYTHING. AFTER COMING FROM THE VERY CROWDED GEORGIA AQUARIUM, IT WAS NICE TO BE ABLE TO MOVE AND ENJOY THE PLACE. MY DAUGHTER ENJOYED THE TASTING OF 60 DIFFERENT COKE FLAVORS. GOOD THING THERE WAS A BATHTROOM RIGHT NEXT TO IT. ALSO WE USED THE CITY PASS TO DO ALL SIX THINGS WHICH IS A GREAT SAVINGS.