Loved it
I went to this Wharf the first week of Sept (after Labor Day, the end of "tourist season") with just me and my boyfriend. I liked this Wharf more than the SF Wharf maybe because it wasn't so big and so crowded. Fighting crowds and paying more for time and parking wasn't fun, but here you could feed the meter, have time to walk around without fighting crowds, and actually enjoy sightseeing, sampling and shopping. I guess this one is not as popular as the SF one.
I think this wharf is a lil' more kid friendly too, less shops to drag kids through even though they are still expensive (but they had some good sales), more sightseeing for the kids (whale watching and glass bottom boat), etc. A good place if you like seafood or if you want to try something new. We spent one day kayaking around the Wharf and the next day on a Whale Watching boat to get the whole experience down, although we didn't see any whales. Simply put I actually wanted to be there for those two days, I'm not sure I'd want to revisit the SF Wharf a second day in a row to get the 'full experience'.