Niketown, Beverly Hills

When they say 'Just do it!', they probably mean come in and experience Niketown, as it is a store like no other. In this two-story, high-tech megastore, Nike commercials and sports events alternate on three large-screen TVs, and a variety of pavilions feature everything from Nike all-condition gear to men's and women's fitness apparel. Of course, you cannot possibly miss its famous running shoes. While the staff is hip and helpful, the merchandise is truly the star of this show.