It's all about the image
This place is a joke. Really, the whole vintage clothing trend is getting to be one big marketing ploy; now that it's "fashionable" to wear vintage/retro clothing, stores like TVV can take advantage of their customers' need to be in on the latest trends. The prices are not that bad, but they are about the same amount that you would pay for the same item brand new, and a lot of the items are really not "vintage" -- just old and discarded. The in-house line of pieced-together shirts and skirts from old salvation army finds has some cute items... but they are WAAAYY over-priced. You could get a t-shirt for thirty cents at value village and chop it up yourself. Also, there is a reason that the lighting in TVV is so bad. A lot of the clothes are ripped or stained, and smell funny; all things that are common in thrift stores, but not in trendy vintage boutiques, which is what TVV is trying to be. If you want a worn-out, vintage t-shirt, you can pay a dollar for it at the Sally Ann, or thirty at TVV. Vancouver has many great second-hand stores and thrift shops to chose from, but True Value Vintage is not one of them.