Cult, Oxford

Cult is a store for the young and seriously trendy. Alongside the piles of fliers for local club nights, you'll find a selection of well known skate and snowboard labels such as Carhartt and Mambo. There's casual street wear, trainers and clubbing gear at prices that would make parents wince - but you're paying mostly for the fashionable names. There are also some reasonably priced clothes from lesser-known labels and if this is still out of your league, you could always kit yourself out at the sale shop at 13 Friars Entry.