Open Hours: Mo to Sa from 10:00 AM to 09:00 PM,Su from 12:00 PM to 06:00 PM
Although this looks rather small and unassuming from the bustling pavement on Piccadilly Circus, wander inside and you'll ... More
Although this looks rather small and unassuming from the bustling pavement on Piccadilly Circus, wander inside and you'll find five floors of sporting goods to make your eyes boggle. All manner of sporty kit from football shirts to Gortex jackets, tennis rackets, golf clubs, cricket bats, gym equipment, tents and swimwear - you name it, and they've probably got it. It's huge, so ask one of the friendly and well-trained staff for help and they'll send you in the right direction as the layout can be a little confusing. Established in 1863, this store has a long sporting history and it seems it's one they're keen to maintain. However, there are only eight other branches dotted around the country, but they now have a catalog with a mail order service if you can't make it into the store.
This store was amazing when were were there just over a year ago. We spent big time in there the boys loved the shop anything to do with brand names and especially at an incredible price ($$AUD). I still shop there on their website and my goods are usually received within about 4 days, great service & the quality of the items are exactly the same & I will keep shopping online. Thanks Lillywhites.......
I hate crowds, it discourage, this is the only reason why I have limited shoping in LilyWhites to necessary minimum. Neverthless I love this shop because has reach assortment and I always find something for myself, my sister, niece, parents. Clothes to wear every day, to the gym, swimmingpool, sport equipment, luggages, gifts, etc.
It is really impresive but probably that is way is always full of people because I am not the only person who think that. :)
If you are looking for anything related to British sports (football, cricket and rugby) then this is the place to go. The store is right off the Piccadilly tube stop and is five floors of sports shopping Nirvana. They have an amazing selection of football kits, covering most if not all of the Premiership teams and the majority of the other leagues as well. And with prices at nearly half the regular ones (I got a Lampard numbered and letter England kit for 28 pounds, it's twice that in the Soccer Scene store), you can't go wrong.
Their Rugby kit selection isn't as big as Rugby Scene in Carnaby Street (only about 80%) but they do cover the majority of rugby teams playing in the UK. As with the soccer kits, their prices are the best in London. One note though, there aren't a lot of XXL nor XXXL sized kits so always try it on before buying it.
As for cricket, this is the place to stock up on equipment from pads, to gloves, to bats, to shoes, etc. Their selection is vast and they have a wide range of sizes (I'm 1.86 meters tall and I found equipment that fitted me). And again, the prices can't be beat.
If there is a downside to the store it is their lack of ventilation. I went in the early afternoon and though the temp outside was 24c, it was absolutely stifling inside. Try to go during cooler days or in the early mornings or late afternoons.
Only 1 dislike - the place is far to SMALL
When to visit? - In Jan when they have SALE.
Anybody looking for great sport cloth, equipement or anything do with sports would love this place.... 5 floors of madness.
Staff is friendly and most of the staff is South African and friendly.
I can't wait to visit again
First of all, let's take into account this is a mega-store, extremely well located in the middle of London's Picaddilly Circus, namely UK's "Madison Square Garden".
With that being said, you'd expect hundreds of people running through this store up and down, looking for its numerous deals in all departments.
It gets ugly, it gets busy, it gets unbeliveably HOT when this store is full and believe me: it happens quite often -EVERY day- apart from those days when is absolutely too miserable to even get the tube... but it's worth it! Lillywhites of London is a great store to visit if you're looking for a bargain, being it on sports shoes or golf clubs.
So next time you are thinking about setting off to look for a sports bargain, give this store a try. The staff (when available) is very nice and most of the time they'll try their best to help you finding what you're looking for.
always make a special trip to lillywhites while in london nowhere will you find a larger selection of anything sports you desire they have it covered. the sales staff are polite and very helpful never miss the opportunity to visit while in London.
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