Open Hours: Mo to Sa from 10:00 AM to 09:00 PM,Su from 12:00 PM to 06:00 PM
Although this looks rather small and unassuming from the bustling pavement on Piccadilly Circus, wander inside and you'll ... More
Although this looks rather small and unassuming from the bustling pavement on Piccadilly Circus, wander inside and you'll find five floors of sporting goods to make your eyes boggle. All manner of sporty kit from football shirts to Gortex jackets, tennis rackets, golf clubs, cricket bats, gym equipment, tents and swimwear - you name it, and they've probably got it. It's huge, so ask one of the friendly and well-trained staff for help and they'll send you in the right direction as the layout can be a little confusing. Established in 1863, this store has a long sporting history and it seems it's one they're keen to maintain. However, there are only eight other branches dotted around the country, but they now have a catalog with a mail order service if you can't make it into the store.
First of all, let's take into account this is a mega-store, extremely well located in the middle of London's Picaddilly Circus, namely UK's "Madison Square Garden".
With that being said, you'd expect hundreds of people running through this store up and down, looking for its numerous deals in all departments.
It gets ugly, it gets busy, it gets unbeliveably HOT when this store is full and believe me: it happens quite often -EVERY day- apart from those days when is absolutely too miserable to even get the tube... but it's worth it! Lillywhites of London is a great store to visit if you're looking for a bargain, being it on sports shoes or golf clubs.
So next time you are thinking about setting off to look for a sports bargain, give this store a try. The staff (when available) is very nice and most of the time they'll try their best to help you finding what you're looking for.
This store was amazing when were were there just over a year ago. We spent big time in there the boys loved the shop anything to do with brand names and especially at an incredible price ($$AUD). I still shop there on their website and my goods are usually received within about 4 days, great service & the quality of the items are exactly the same & I will keep shopping online. Thanks Lillywhites.......
I hate crowds, it discourage, this is the only reason why I have limited shoping in LilyWhites to necessary minimum. Neverthless I love this shop because has reach assortment and I always find something for myself, my sister, niece, parents. Clothes to wear every day, to the gym, swimmingpool, sport equipment, luggages, gifts, etc.
It is really impresive but probably that is way is always full of people because I am not the only person who think that. :)
Only 1 dislike - the place is far to SMALL
When to visit? - In Jan when they have SALE.
Anybody looking for great sport cloth, equipement or anything do with sports would love this place.... 5 floors of madness.
Staff is friendly and most of the staff is South African and friendly.
I can't wait to visit again
Choices specialises in designer goods such as shirts, jeans, caps, shoes, trainers, handbags, wallets, ties and the like. Designers they stock include Burberry, Versace, YvesSaintLaurent, Von Dutch, Hackett, Dior, Gucci and Armani. The staff are a little stressed out to be honest, there were friedlier staff in the newsagent I went into... considering you are handind over around �50 for a t-shirt - let's be honest, you would expect less bouncer-like assistants - as if you need 10 bouncers in one store?! Its a big store full up with frumpy sales assistants and till workers - you will be getting quality clothes here, yes...but service with a smile you cannot buy. It ruins the whole image of shopping when you are a person going into THEIR shop and they just frown at you. Although Choices is a quality store (because it stocks quality clothes), I must say that any competition to this new-age 'every designer under one roof' style store (which I DO like), would probably beat the serious exclusiveness that singles out just about everyone. And, no, FHM it isn't the best place to shop in England, what makes them so good anyway - why would we want to steal (or pay for, for that matter) a vulgur 'fashionable' shirt that has just come through the doors from Hackett...?
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