Ermenegildo Zegna, London

Not as well known as Armani, perhaps, but the truly hip man will be familiar with Ermenegildo Zegna. The ultimate in understated chic, this collection goes for subtle, classic cuts and designs, such as knitted, black three quarter length coats, simple but sophisticated suits, and plain, woolen jumpers. Comfort is another of Zengas priorities, with an emphasis on soft, wearable fabrics like cashmere, silk and mohair. They also stock an upmarket range of shirts, ties and accessories. Definitely for the discerning gentleman. Call number provided for store timings, and additional information.