Bucherer, Geneva

This elegant store offers the best of what is Swiss in watches, cuckoo clocks, grandfather clocks, Swiss knives, music boxes and pens, but do not mistake it for a tourist shop. Bucherer is also the largest Rolex retailer in the world, with 1000 models in the Geneva store. Its own Bucherer brand of watches offers a variety including the entire Swatch line and all models of Swiss knives and accessories. Customers from foreign countries in particular appreciate the on-the-spot Watch Service. Specialists at each Bucherer retail outlet can change, lengthen or shorten a watch strap in 15 minutes, so customers can take their purchase with them, ready to use or wear. And the original Lucerne branch is among the five largest watch and jewelery stores in the world. In the sophisticated atmosphere and fine cabinet work of the multilevel Geneva store, an international staff speaking 20 languages, including Mandarin, Japanese, Taiwanese and Arabic, will show you trays of the finest diamonds, gold and silver. In cut, color, clarity and carat, Bucherer is the place to be for diamonds in Geneva. The store is open Sundays in the summer and accepts all major currencies.