In 1864 Gerard Adriaan Heineken took over De Hooiberg (the haystack) brewery, at the Nieuwezijds Voorburgwal. This takeover ... More
In 1864 Gerard Adriaan Heineken took over De Hooiberg (the haystack) brewery, at the Nieuwezijds Voorburgwal. This takeover purchase laid the foundation for one of the world's largest modern breweries. In 1868 the company started construction of the Heineken Brouwerij situated at the Stadhouderskade. It has been out of use since 1988. Nowadays it serves as a company museum and a meeting and information center. It shows you the history of Heineken breweries, the horses' stables, a pub, the old copper brewery house, a film theater and exhibitions.
So there is no guide, the parts your walking through are not used as a true brewery, and I thought it was a little overpriced. I will have to say the beer tasted amazing and the atmosphere was enjoyable though.
Well this was fun. A little on the cheesy side but overall worth seeing. You get 3 free beers with admission plus a free gift. You will learn everthing about brewing Heineken plus see some retro commercials. Don't miss the carrige ride it's a hoot
This is certainly a fun stop. The actual museum part is a little boring but they have three beer stops in the complex and a large area for video messages to loved ones. They even have a green screen where you can pretend to be on a gondola or many other places. Certainly a good deal with the beers and the cute free gift at the end of the tour.
I loved the Heineken Experiece (museum) because it had a lot to offer: you learn about the origins and development of the beer, you get to do fun interactive things like DJ or make a video, and, of course, you get to drink the beer. My experience was particularly fun because Henry (the bartender) hooked my friends and I up with a lot of beer for the road! It was definatley worth 10 Euros.
The Heinekin Experience is a cool place to visit. Eaily acccessable by public transportation or a short walk from the Rijksmuesum. ( See the artwork before you start drinking beer.) It shows the innovativeness of the Heinekin Family as well as the making of beer and the history of the company. It is fun for everyone, but especially for the beer drinker. No where else in Amsterdam can you buy 3 beers or 11 Euros!
It is on our tour of Amsterdam for all our visitors. It is fun for everyone. We have been bringing our son on the toue since he was 4. He loves the beer wagon trip through Amsterdam! So, there is something for everyone.
I understand the new tour... aka The Heineken Experience... it's Brand Marketing... toss in a few beers and a nice bottle opener gift at the end and it's kinda fun.... but the old tour conducted by a staff person, with stops for beer (and a look out across the city), and a "contest" at the end with a gift for any lucky patron who's birthday was that day (passport required to prove date) was just lots more fun.
The new "Heineken Experience" isn't as nice, as informative, or as fun as the "old tour"... but I understand why they changed it. The old tour was groups led through the old brewerie with little talks about the different parts and how beer was made, the history of the brewerie, etc ending with a few beers at the end. The new "experience" is designed to move large numbers of people through a promotional exhibit on the Heineken brand. It lacks the personal touch and isn't very educational...
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