Established in the late 19th Century, the building on Stadhouderskade ran as a brewery for the Heineken brand for almost a ... More
Established in the late 19th Century, the building on Stadhouderskade ran as a brewery for the Heineken brand for almost a century, till it shut down in 1988. Following its closure in 1191, this brewery was transformed into a visitor center. Nowadays, it functions as the Heineken Experience and serves as a company museum and a meeting and information center. It shows you the history of Heineken breweries; the tour also includes interactive displays as well as product tastings.
The new "Heineken Experience" isn't as nice, as informative, or as fun as the "old tour"... but I understand why they changed it. The old tour was groups led through the old brewerie with little talks about the different parts and how beer was made, the history of the brewerie, etc ending with a few beers at the end. The new "experience" is designed to move large numbers of people through a promotional exhibit on the Heineken brand. It lacks the personal touch and isn't very educational...
Great 2 hours spent here, make sure its one your schedule. Faced with a rainly December morning we made our way here, great attractions and plenty of free beer.
Sat near the exit enjoying our free beer with people passing giving us there unused beer tokens, passed then on to a stag party who I'm sure used them wisely!!!
befoer our visit to Amsterdam the only secure thing was that we will visit the Heineken Expereinece.
And we did it! It was worth it.
We got in within 5 minutes (later we saw the queue growing). The fee is 10 Eur and its worth it absolutely.
Heineken is my favorite beer, so can imagine what an experience is when everything was heineken around me.
If you visit the Museum you learn a lot, see a lot, have a lot of activities and a lot of fun. And free beer end gift as well. I would write more about it because I want you have surprises when you get there.
Have fun and have Heineken!
I loved the Heineken Experiece (museum) because it had a lot to offer: you learn about the origins and development of the beer, you get to do fun interactive things like DJ or make a video, and, of course, you get to drink the beer. My experience was particularly fun because Henry (the bartender) hooked my friends and I up with a lot of beer for the road! It was definatley worth 10 Euros.
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