In 1864 Gerard Adriaan Heineken took over De Hooiberg (the haystack) brewery, at the Nieuwezijds Voorburgwal. This takeover ... More
In 1864 Gerard Adriaan Heineken took over De Hooiberg (the haystack) brewery, at the Nieuwezijds Voorburgwal. This takeover purchase laid the foundation for one of the world's largest modern breweries. In 1868 the company started construction of the Heineken Brouwerij situated at the Stadhouderskade. It has been out of use since 1988. Nowadays it serves as a company museum and a meeting and information center. It shows you the history of Heineken breweries, the horses' stables, a pub, the old copper brewery house, a film theater and exhibitions.
The new "Heineken Experience" isn't as nice, as informative, or as fun as the "old tour"... but I understand why they changed it. The old tour was groups led through the old brewerie with little talks about the different parts and how beer was made, the history of the brewerie, etc ending with a few beers at the end. The new "experience" is designed to move large numbers of people through a promotional exhibit on the Heineken brand. It lacks the personal touch and isn't very educational...
Great 2 hours spent here, make sure its one your schedule. Faced with a rainly December morning we made our way here, great attractions and plenty of free beer.
Sat near the exit enjoying our free beer with people passing giving us there unused beer tokens, passed then on to a stag party who I'm sure used them wisely!!!
befoer our visit to Amsterdam the only secure thing was that we will visit the Heineken Expereinece.
And we did it! It was worth it.
We got in within 5 minutes (later we saw the queue growing). The fee is 10 Eur and its worth it absolutely.
Heineken is my favorite beer, so can imagine what an experience is when everything was heineken around me.
If you visit the Museum you learn a lot, see a lot, have a lot of activities and a lot of fun. And free beer end gift as well. I would write more about it because I want you have surprises when you get there.
Have fun and have Heineken!
I loved the Heineken Experiece (museum) because it had a lot to offer: you learn about the origins and development of the beer, you get to do fun interactive things like DJ or make a video, and, of course, you get to drink the beer. My experience was particularly fun because Henry (the bartender) hooked my friends and I up with a lot of beer for the road! It was definatley worth 10 Euros.
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