Heineken Brewery, Amsterdam

The new "Heineken Experience" isn't as nice, as informative, or as fun as the "old tour"... but I understand why they changed it. The old tour was groups led through the old brewerie with little talks about the different parts and how beer was made, the history of the brewerie, etc ending with a few beers at the end. The new "experience" is designed to move large numbers of people through a promotional exhibit on the Heineken brand. It lacks the personal touch and isn't very educational...

Great 2 hours spent here, make sure its one your schedule. Faced with a rainly December morning we made our way here, great attractions and plenty of free beer. Sat near the exit enjoying our free beer with people passing giving us there unused beer tokens, passed then on to a stag party who I'm sure used them wisely!!!

What an awesome place to visit and learn and get a buzz. Beautiful inside and out. We had a lot of fun and every trip i make to amsterdam i go there to cheer up.

befoer our visit to Amsterdam the only secure thing was that we will visit the Heineken Expereinece. And we did it! It was worth it. We got in within 5 minutes (later we saw the queue growing). The fee is 10 Eur and its worth it absolutely. Heineken is my favorite beer, so can imagine what an experience is when everything was heineken around me. If you visit the Museum you learn a lot, see a lot, have a lot of activities and a lot of fun. And free beer end gift as well. I would write more about it because I want you have surprises when you get there. Have fun and have Heineken!

This is a must see for anyone that likes history and a cold beer!! You pay 10 euro and get three beers from a few bars inside the brewery! You even get a gift.

I loved the Heineken Experiece (museum) because it had a lot to offer: you learn about the origins and development of the beer, you get to do fun interactive things like DJ or make a video, and, of course, you get to drink the beer. My experience was particularly fun because Henry (the bartender) hooked my friends and I up with a lot of beer for the road! It was definatley worth 10 Euros.

First of all this is no longer a working brewery, which is dissapointing. Nothing more than a cheesy museum. Let's face it drinking Heinekens is more fun than learning some fun facts about it.