Established in the late 19th Century, the building on Stadhouderskade ran as a brewery for the Heineken brand for almost a ... More
Established in the late 19th Century, the building on Stadhouderskade ran as a brewery for the Heineken brand for almost a century, till it shut down in 1988. Following its closure in 1191, this brewery was transformed into a visitor center. Nowadays, it functions as the Heineken Experience and serves as a company museum and a meeting and information center. It shows you the history of Heineken breweries; the tour also includes interactive displays as well as product tastings.
This is certainly a fun stop. The actual museum part is a little boring but they have three beer stops in the complex and a large area for video messages to loved ones. They even have a green screen where you can pretend to be on a gondola or many other places. Certainly a good deal with the beers and the cute free gift at the end of the tour.
I understand the new tour... aka The Heineken Experience... it's Brand Marketing... toss in a few beers and a nice bottle opener gift at the end and it's kinda fun.... but the old tour conducted by a staff person, with stops for beer (and a look out across the city), and a "contest" at the end with a gift for any lucky patron who's birthday was that day (passport required to prove date) was just lots more fun.
The Heinekin Experience is a cool place to visit. Eaily acccessable by public transportation or a short walk from the Rijksmuesum. ( See the artwork before you start drinking beer.) It shows the innovativeness of the Heinekin Family as well as the making of beer and the history of the company. It is fun for everyone, but especially for the beer drinker. No where else in Amsterdam can you buy 3 beers or 11 Euros!
It is on our tour of Amsterdam for all our visitors. It is fun for everyone. We have been bringing our son on the toue since he was 4. He loves the beer wagon trip through Amsterdam! So, there is something for everyone.
I used to go every year for my birthday, but since Freddie died they decided to turn it from strictly marketing/not-for-profit (they used to give the money to Terra des Hommes and other NGOs) into a commercial venture.
So there is no guide, the parts your walking through are not used as a true brewery, and I thought it was a little overpriced. I will have to say the beer tasted amazing and the atmosphere was enjoyable though.
I am not a beer drinker and I just wanted to say I'd BEEN there done that - but wasn't prepared to pay 11Euros to do it. So, I spoke w/the manager and he allowed me to go into the gift shop - no charge - I spent what I would have for the tour and free beers on souvenirs from the Heineken shop, left a video signature in their e-scrapbook and went home. Everyone was very nice and the gift shop folks even signed a postcard to my hubby who wasn't able to come with me.
Smelled like beer, lots of drunk folks having fun, nice experience if that doesn't turn you off. :)
Well this was fun. A little on the cheesy side but overall worth seeing. You get 3 free beers with admission plus a free gift. You will learn everthing about brewing Heineken plus see some retro commercials. Don't miss the carrige ride it's a hoot
I highly recommend this attraction. It is not only fun but educational. Take advantage of the live web cam to act like a fool to your friends back home. Also has a great gift shop with items you cannot get anywhere else. Well worth the time and money, especially since you get free beer and a couple of mugs att he end of the tour...
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