Terranova, Prague

It's a small world and getting smaller. Terra Nova's desire to reduce distances further in this age of the information super highway is evident on the price tags of its clothes, all items are priced in dollars, euros, Polish zloty as well as Czech crowns. The shop is large and stocks a wide range of upper medium priced men's and women's fashion. The Italian brand has an earthy, slightly new age style with many pastel colors and a safe feel to its clothes. Both business and leisure wear is stocked and the choice is broad, ranging from T-shirts to bubble jackets. The interior of the shop is clearly laid out, with fittings such as steel racks and pine shelves that are becoming standardised across Europe and America.