Among the many always-welcome visitors, Matsumoto's has hosted movie stars, rock stars, pro-athletes and more. Photos of Adam Sandler and others hang ... More
Matsumoto's Shave Ice
Among the many always-welcome visitors, Matsumoto's has hosted movie stars, rock stars, pro-athletes and more. Photos of Adam Sandler and others hang on the walls. Shaved ice is a Hawaiian tradition, and nobody does it better than Matsumoto's. This is no snow cone; it comes in dozens of tasty flavors and a wide variety of add-on items. Lines are long, but it's well worth the wait. Try ice cream on the bottom; it's a local favorite. They have an old-town style retail shop for all sorts of things Hawaiian, like shirts and stickers. You can also check out their online shop. Their catch phrase is the coolest place on the North Shore and trust me, you'll agree. - Rex Davidson
I lived in Hawaii for nearly 3 years. I have no IDEA what some of these people are talking about... Matsumotos is wonderful. Yes, there is a long line most days... But Hawaii is a tourist destination- get used to it. The people are fast and super friendly! As far as the person who complained about them not having a particular flavor that most shave ice places have.... Um hello idiot, thats what makes them different If you want ice chunks, a chain flavor, and less juice... you need to go somewhere else. Matsumotos offers a ton of original flavors unlike anywhere else and it is a small place that hasn't changed because of a little extra press. I reccomend that everyone should try it once... see for yourself. The ice is actually shaved- not crushed... I Give Matsumotos a 10! And I wish I was there now to have Lilikoi and Watermelon.....
The worst shave ice we had on Oahu. This place is the highest rated by most tour books, but they have lost their touch. I was so disappointed. Not nearly enough syrup and the ice was not shaved finely enough. The place is so busy, you feel like a cow going through the butcher line. The place next door was not much better. For the best shave ice, go to Island Snow in Kailua. The ice is fine, the syrup aplenty, and the kids working there are very nice.
Don't believe the hype - Matsumoto's is awful. I spent 2 weeks visiting Kauai, Maui and Oahu, and tried as many shave ice places as possible. By far, my worst experience was at Matsumoto's. People rave and rave about this place, and I just don't understand why. A waste of 30 minutes on line I can't get back. The line snakes around the side of the shop, next to all the garbage cans - so you smell garbage on your way to the shave ice. Perhaps they used to be better, but they have developed an assembly line method to combat the long lines. They pack the ice much too hard, and they use too much syrup. My wife asked for a Blue Hawaiian (which most other shave ice places have), and as they don't have that flavor, she had to ask for a vanilla and coconut mixed together. The guy instead overwhelmed the ice with a red-colored coconut and sprinkled a little vanilla. It was awful. We threw ours away and waited on line at Aoki - a much better investment of your time.
In short = if you're in Haleiwa, skip Matsumoto and go to Aoki.
If you are on multiple islands = the best place is in Kauai, in the Big-Save shopping center in Kapa'a. There is a man who operates out of a cart. He is THE BEST.
Matsumoto's = over-hyped and gross :(
AVERAGE. This is truly just an average shave ice. It draws the crowd, because of its name, it sets out to be there and to be known. Advertisments, t-shirts, souvieners & whatever. This shave ice is no better than any around the island some others are even better. But whenever i'm in Haleiewa if the lines short I'll have one if not then I just go next door (either one left or right)
Very Very good shave ice. If you are in Haleiwa and have time, stop in. If you don't, however you can get very good shaved ice all over the island. Matsumoto's is famous for being famous, and if you are in haleiwa it is one of those places that just gets visited. Like the opera house in Sydney. Why go all the way to the north shore and not stop in?
Excellent customer cervice! Someone, who we will not mention here, left my $800 camera by accident at matsumoto. The girls working there were kind enougth to hold unto my camera and it is safely in my hands now thanks to the crew at matsumotos. I should also mention that their shave ice is the best on the island.
THIS GOES OUT TO (OVERPLAYED)! ANY ONO LISHES FOOD YOU FIND ON OAHU & IS FAMOUS FOR IS NEVER OVERPLAYED. YOU LUCKY TO LIVE IN HAWAII, YOUR NEVER GONNA FIND HOSPITALITY, ALOHA, AWESOME PEOPLE, SMALL MOM & POP SHOPS, ONE OF THE SAFEST PLACE TO LIVE, A PLACE TO RAISE YOUR FAMILY, THE BEAUTY OF THE OCEAN, MOUNTAINS. ONO FOOD & LAST BUT NOT LEAST ITS THE MELTING POT OF HAWAII THATS OUR CULTURE!
GO TO THE BEACH ENJOY THE OCEAN AND GO FOR A BIG SHAVE ICE WITH ICE CREAM WITH AZUKI BEANS AND ANY KIND FLAVA YOU LIKE HO CUZ ITS THE BEST. THIS IS A PLACE TO BE IF YOU ONE TOURIST. ITS ALL ABOUT THE WAIT, THIS IS WHAT HAWAII IS ALL ABOUT SHOWING THE ALOHA SPIRIT GOOD GET TOURIST THATS WHAT MAKE HAWAII SO UNIQUE AND THIS IS WHAT KEEPS THEIR BUSINESS OPEN FOR SO MANY YEARS SINCE I WAS LITTLE KID. YOU TAKE CARE THEM, THEY TAKE CARE OF YOU.
This place has a reputation and it is obvious by the continuous line out the door. It is the best shaved ice we've had--I reccomend getting ice cream on the bottom. Flavors tried: Root Beer (great when you reach the ice cream!) Banana--amazing! Tangerine (also great w/ice cream, like a creamsicle) Lillikoi. It helps to pay the 25cents extra and get the holder b/c it's messy and you don't want to waste any of the yumminess. We went next door to the other shaved ice to try theirs. The ice fineness seemed about the same, but the flavors were not as strong as Matsumoto's. I would return. Not much of a line right before closing.
I love their shave ice with the assortment of colored flavorings. I also am amazed at the lasting impression that the azuki beans and ice cream on the bottom have on your taste buds. It's too bad that it has become a little too commercial, but it still doesn't stop me from going there to explore new flavors.
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