Yup, it's a sports bar.
It's been a while for me, but witness a TV in every corner, tuned into some variation of sport, and you'll know what this place is about. I swear one time they were playing cricket from the BBC due to lack of enough sports on to fill their wide assortment of TVs.
The food is pretty good, if not the healthiest fare in SOMA, but booze and sports are where it's at when you're sitting in Zeke's.