Jo de Mer, Sao Paulo

Amalia Spinardi's baby in the form of Jo de Mer is a fantastic store specialising in swimsuits and bikinis. The collection offers flattering bikini designs to cover most body flaws. Tigerprints, one-piece, strapless, polka dots, stringy thongs...take your pick. And if you want to make your beach entry a tad more tasteful, pick a designer cover-up also on display. See-through ponchos, tunics and demure bags are on offer too. A bikini set can set you back by BRL250. And if you're wondering whether the price is worth it, ask Fernanda Tavares or Gisele Bundchen.