Whoever wrote the negative review probably has never been to PW or works for a competitor. Pacific Wave is the complete opposite of what he descibed in every way. It's big (about 6000 sq ft) clean and open feeling because of the high ceiling. Selection is probably PW's biggest attribute with the best selection of surf,skate and snowboard ...

Pacific Wave always keeps me rokin the latest clothes and shoes. The last pair of shoes I bought there is my favorite ever!! Thanks Pacwave!!

disliked evrything...they didnt have a variety of choices, it was small, gross, dirty and just a awful experience. wouldnt reccommend to anyone i know. I would try going to any other surf shop in santa barbra area. the city has mmany with great quality of items to be for sale.