Avenyn is THE mainstreet of Gothenborg. You cannot miss it as the Konstmuseum with the godness Poseidon in front is at the end of Avenyn as the Arc de triumph of the Champ's Elysee.

You can find a lagre number of different shops (expensive boutiques as well as H&M, which has quite reasonable prices) and a variety of bars, clubs, cafes and ...