If you want a active holiday with jet skis, parasailing, good food, dirt cheap shopping, crowds...then Batu Ferringhi is the place.
Been there thrice, each time found out something new.
You want a quiet and hassle free sea front, go further down to Teluk bahang.

Somebody wrote a review that BF is a result of Crass commercial tourisim. But ...

If you want to find intimidate items like bags, watches, clothes and etc, this is a good place. Lots of stalls for you to choose from and bargaining is a must. The best part I like bout this place is cheap DVD, RM4 per piece (KL is bout RM10).

There are also some good restaurants if you feel hungry. If u are looking for souvenir like keychains ...

I was in Battu Ferringhi for 2 months
verry nice place to relax and get to know outher touriste, nightmarket is very nice, alos the foodcourt!!