WW2 history, location, views, friendliness of the locals. Bora Bora has some of the most beautiful flowers I've ever seen. All the Sofitel staff were friendly and helpful. If this is a honeymoon try the island marriage ceremony. The shark feeding tour is awesome.

The concierge people were kind of duvious and not friendly, giving wrong time for buses and other stores so we ended up missing them. If you don't speak French, they can kind of ignore you. Despite the meal plans, drinks were expansive.
The paid internet(not on site)was expensive. The restraurant excluded certain menus from our packet deal ...