Home away from home.
My first visit to the Lodge wasn't spectacular, but it has improved greatly over the past few years.
The rooms are usually clean, the television has a decent selection, there is now internet access, and depending on who you get, the service is friendly.
The location is great. It's about a block from HWY10, but it's not too noisy. L.A. isn't far to get to, if the traffic's good. There are plenty of places to eat (a Mexican Restaurant across the street). There are 2 malls nearby and plenty of other shopping centers around.
I use this hotel because it's by far the best choice for me. There are a bunch of other hotels in the immediate area, but you're going to pay a lot more for the same thing. So, why not save a few bucks?