You get what you pay for
This hotel ran us less than $100 per night and we got a double Queen ocean front efficiency. The efficiency means you have a small stove, kitchen sink, refrigerator, microwave, and kitchen items (silverware, dishes, etc.). Unless you are planning on staying for more than a few days, it is really not necessary. We've used the refrigerator to keep some drinks cold, but that's it. And the kitchen area takes away from the size of the room, so it's a little cramped. The bathroom is kind of small. BUT... I couldn't be happier with the view of the ocean, the balcony, and sleeping with the sliding glass door wide open so I can listen to the waves and feel the ocean breeze. Best.Sleep.Ever.
The 5th floor breakfast area is okay. It's not free, but your choices are much the same as a free breakfast at other hotels. I guess they think because they serve Starbucks coffee everything else should be over-priced.
Everything you need is located on 17-Business or 17-Bypass. This hotel is located in an area LINED with hotels, restaurants, beach shops, etc. But it is only about 20 minutes from Barefoot Landing and even closer to Broadway at the Beach.
Parking is a little inconvenient... there is a garage across the street, but it is free.
You can rent beach chairs and an umbrella from the lifeguards (not through the hotel) for $30/day. I think it goes down if you purchase more than 1 day. It was well worth it because they set it up for you and you don't have to haul anything anywhere.
I can't think of anything else - hope this helped!