Very good hotel, perfect location!!!
I'm often in Florence (for business reasons) and I like to stay in the RITZ because it is easy to reach and there is no Parking problem and at the same time you can walk into the historic center in 5 minutes (Santa Croce is only 2 minutes distance).
Rooms are big and with a fantastic view on the Arno river. The staff gives me good tips where to dinner...
The east of Florence (where the hotel is located) is definitely the most beautiful part (with Fiesole, Settignano, Pontassieve, Greve etc.).