FM and A Suites, Davao City

FM&A SUITES-HOME SWEETER THAN HOME "MOST OUTSTANDING HOTEL SERVICES AND AMENITIES" by the PRIDE OF THE NATION AWARDS 2008 FROM SUITE DREAMS TO REALITY FM&A Suites. A concept boutique hotel established in 2006, located in Artiaga Street, a few paces away from Polyclinic Davao and NCCC’s HB1-Quezon Boulevard in Davao City. It has 18 rooms uniquely designed to suit the different personalities of its guests. Accredited by the Department of Tourism (DOT) under the “tourist inn” category, FM&A continues to cater to its clients both local and foreign transients who want to feel the warmth and ambience of a real home while staying in a place away from home. The tagline, “Home Sweeter Than Home” encapsulates the marketing positioning statement that was based from an observation of a non-formal focus group discussion (FGD) with the help of professional admen from Manila. The process became instrumental in the development of the advertising communication; tweaking the usual advertising tools used by the competitors. The direction was – crispy and sweet, homey yet elegant. Now, FM&A stands with humility but bearing the pride of the real Filipino hospitality. SERVICE WITH A SMILE FM&A Suites has 18 personnel composed mostly of family members and working students. Their dictum, “A smile brings extra miles in business.” This is a belief embraced by Manellie Mallorca-Sabroso, Finance and Administrative Officer of FM&A who oversees not only the financial aspect of the business but also instills on all staff that the virtue of hospitality brings joy to every guest and liven up their day while staying at FM&A Suites – a trademark of a true Filipino; a gesture that speaks louder than words and has been reverberated throughout the Philippine archipelago for centuries. A truly Filipino hospitality. The pride of every Filipino. A spirit that dwells in the hearts of FM&A Suites personnel.