The holiday air travel season is about to begin. And if you want to have a stress-free trip, the best advice we can give is to fly west.
The International Luxury Travel Market, a gathering of high-end travel industry professionals, is taking place in Cannes through December 5. In a real-time survey during the event's opening forum last night, some 1,000 tourism industry actors confirmed their confidence in Facebook as a customer relations tool. Among the luxury travel professionals surveyed, 79 percent named Facebook as the best social network for engaging and interacting with their customers and promoting their brand values. Lee McCabe, Global Head of Travel at Facebook, pointed out that "the average Facebook reach for a narrowly targeted campaign is 89% -- a huge opportunity for travel businesses, considering Facebook's infinite memory, instant communication and processing power."
South Korean researchers claim that the pleasure gained from a skiing holiday is enough to improve your overall happiness and well-being -- even if you only get to the mountains occasionally. Researchers from Yonsei University conducted a survey of 279 visitors at three major ski resorts in South Korea. Of the sample, 45.2 percent participants skied, 40.1 percent were snowboarders and 41 participated in both activities. Respondents spent on average four and a half days at a resort, while more than 90 percent visited ski resorts fewer than five times in a season.
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