Have you ever planned a trip around food? Maybe a weeklong cooking class in the interior hills of Mexico, or a farm-to-table dinner in a Minnesota field?
If so, you’ve been a culinary tourist. And you’ve got a lot of like-minded company. According to the International Culinary Tourism Association (based in the U.K.), culinary tourism is the fastest-growing segment of the travel industry – worth more than $52 billion a year in the U.S. alone.
Enter Whole Foods, the “natural food” supermarket chain that has grown to 343 stores in the U.S., Canada, and U.K. Whole Foods has just recently launched its own travel company – Whole Journeys – that will take culinary exploration one step further, so to speak, by incorporating a healthy dose of physical activity.
Whole Journeys wants to reach “active foodies” with trips that feature walking, hiking, and cycling as a healthy way of exploring culinary-rich regions around the world. Don’t consider yourself an athlete? Not to worry. The itinerariesRead More »from Whole Foods feeds growing appetite for culinary tourism